If you're here, you've likely hired an agency, a consultant, or built an in-house team. You've seen
rankings, traffic charts, and monthly reports.
But the only metric that truly matters is commercial impact.
For high-margin businesses like hotels, real estate, clinics, and premium e-commerce, traditional SEO
often becomes a cost centre with busy activity, weak buyer intent, and unclear outcomes.
I've seen this pattern repeatedly across hospitality and e-commerce brands over the last decade.
My approach is different. I treat SEO as a revenue system focused on demand capture, conversion
alignment, and authority building, measured against leads, bookings, and sales.
And that's where everything changes.
Traditional SEO often becomes a cost centre with unclear outcomes. My approach treats SEO as a revenue system focused on commercial impact, not just rankings.
For high-margin businesses, I build SEO systems that deliver leads, bookings, and sales.