About Dinusha Sathyajith
A Senior SEO Consultant Redefining the Art of SEO
I didn't just begin SEO to be a regular SEO guru. I began it with a vision: to redefine and deliver real business value. That's why I've spent my whole career developing a framework that helps me do just that.— Dinusha Sathyajith
WHO AM I?
I'm Dinusha Sathyajith, a senior SEO Consultant in Sri Lanka with over a decade of hands-on experience in revenue-based SEO and digital growth strategies. Despite my technical background, my clients always define me as an excellent business strategist and an ROI-focused SEO consultant. That's what defined my identity in the SEO domain.
Throughout my career, I've helped countless established businesses with expert SEO consultation and growth strategies. My approach doesn't depend on tools, isolated tactics, or surface-level metrics. Instead, I partner directly with leadership teams to connect SEO with what truly matters: enquiries, bookings, conversions, and revenue growth.
My SEO Philosophy
"SEO is meant to be a long-term growth asset, not a short-term marketing tactic."
This is the core belief of my SEO philosophy, and when choosing my clients, I strictly choose businesses that share the same view about SEO as me.
Today, I serve many businesses with this framework under my own SEO agency, RankPandas (Pvt) Ltd. Under RankPandas, I lead a team of passionate SEO specialists and digital marketers who follow my redefined SEO philosophy.
How My Thinking Evolved
The journey from SEO technician to growth strategist
The Beginning
I began my SEO career in 2012, a time when search engines were undergoing a major transition. During this period, many sites were abusing tricks like stuffing keywords and spammy link profiles in order to get ranked. Only a very few sites actually focused on quality and human-centric value.
This is when Google started penalising such sites by introducing algorithm updates like the Google Penguin Update. Search engines started rewarding high-quality, relevant, and engaging content over keywords. Sites with fewer but quality links started getting ranked. This was a breakthrough in SEO.
The Adaptation Phase
Fast forward a few years, and algorithms have evolved a lot. And each time, we have been able to adapt to its new benchmarks, adjust our strategies, and secure rankings for your site.
However, a consistent pattern became impossible to ignore. Websites were ranking. Traffic was increasing. SEO reports looked strong. But business growth or revenue wasn't always following at the same pace.
The Turning Point
This realisation was the turning point in my mindset. I started seeing online success a bit differently. Ranking and traffic improvements that made me happy weren't enough anymore. Extraordinary goals require extraordinary methods, and I knew very well that in order to achieve my new goals, I needed an update in my framework as well.
The R.A.I.S.E Framework
Thus began the journey in creating R.A.I.S.E, my signature ROI-based SEO framework. Over the years, this framework supported me a lot in securing success for businesses across competitive markets, where sustainable growth was all that mattered.
The Strategist Era
Today, I operate as a strategic partner to leadership teams, focusing on connecting SEO directly to business outcomes. The evolution from technician to strategist has been the most rewarding journey of my career.
What I Believe About SEO & Growth
Four core principles that guide every strategy
Alignment with Leadership Goals
"SEO must align with leadership goals, not just marketing KPIs."
This is the core belief that powers my Growth-focused SEO strategies. Every tactic must support the broader business objectives.
Everything Changes
"Everything changes, the algorithm, buyer behavior, everything."
Relying solely on technical improvements or trends is the biggest mistake of SEO. Adaptability is key to sustainable success.
Conversions Drive Growth
"Rankings without conversions don't create growth."
Being visible is not enough anymore. SEO must both attract the right audience and guide them toward action.
Strategy Over Tools
"Strategy defines success every time in competitive industries. Not tools or investments."
Tools may support execution, but clear thinking and business alignment can only help you drive results among high competition.
Who I Work With (And Who I Don't)
Finding the right strategic fit is essential for success
I Work With
- Established businesses with defined growth targets
- Companies that need to link SEO directly to sales
- Brands in competitive markets
- ROI-driven leadership teams
- Businesses seeking long-term partnerships
- Those willing to invest in strategy over tactics
This Is Not For
- Businesses looking for cheap SEO
- Those expecting instant results
- Clients seeking task-based SEO
- Brands focusing only on rankings and traffic
- Short-term project-based engagements
- Businesses not ready for strategic partnership
My Experience & Market Exposure
Decade of expertise across industries and geographies
13+ Years
In SEO & Digital Growth
4 Continents
Market Experience
& many more
5+ Industries
Specialized Expertise
Agency Founder
RankPandas (Pvt) Ltd
What's It Like To Work With Me?
Strategic partnership from day one
When you choose Dinusha as your SEO consultant, he won't just operate as an external vendor. He directly partners in the decision-making layer of your business.— Client Testimonial
Clarity-based Consultation
I begin every client engagement with clarity. The first meeting is used to understand your business model, growth constraints, and revenue priorities. Each step of the SEO system I create supports your specific requirements.
- Deep business understanding
- Growth constraint analysis
- Revenue priority alignment
Transparent Strategy Design
Clients work directly with me at the strategy level. Clear direction from day one, transparent communication, and outcome-driven prioritisation for your business.
- Direct leadership involvement
- Transparent communication channels
- Outcome-driven prioritization
Pure SEO Talent
There are no juniors shaping strategy, no outsourced thinking, and no generic SEO playbooks. Every decision is intentional, measured, and directly supervised by me.
- Senior-level strategy development
- Intentional, measured decisions
- Direct supervision and oversight
Why This Page Exists
This page exists for two reasons. First, to help you understand whether we are the right fit for your business. Not every business needs this level of SEO involvement, and not every SEO approach fits every business.
Strategic Alignment
If there's alignment in how we view growth, outcomes, and long-term value, the next step is to step into a consultation call with us.
Ready to Transform SEO into a Growth Engine?
Book a Strategy Consultation to discuss how we can align SEO with your business growth objectives.